Ethical Search Engine Optimization Techniques

Run a Google search for “Ethical SEO”, and you’re likely to get all kinds of articles describing white hat, black hat, gray hat, and various other shades of color. Do some reading and you’ll likely discover that (a) black hat is bad, and (b) white hat is good.

Whereas black hat SEO involves keyword-stuffing, instant (though unsustainable) results, and being sly, White Hat, ethical search engine optimization techniques requires ingenuity, practicality, and above all, honesty. These values are the backbone of Agent89.

SEO Ethics: We Wear our White Hats

So what’s this White Hat thing all about? Quite simply, our SEO code of ethics and organic search engine optimization techniques reflect the elements of effective web design, and utilize best practices to create long-term value. We can’t promise that our techniques will get you the #1 position for your keywords in 3 days, that your online sales will triple as a direct function of our work, or that you’ll have 85,000 clicks in a single day. We can, however, promise you that our white hat, ethical search engine optimization techniques will:

• Create sustainable rankings that won’t disappear the next time the spiders come along, and that exist on more than just Google
• Make your site more navigable for visitors, and give them the information that they seek at the precise moment they seek it
• Help you create optimized website copy for your client’s visitors that will motivate them to take action, while at the same time will attract search engine spiders
• Enhance the overall visibility of your website, its design, and its advantages

SEO ethics don’t involve a quick-fix or lots of gee-whiz coding. Instead, ethical SEO is about being proactive about making your client’s website the most relevant on the web for its subject.

Agent89—An Ethical SEO Firm

Most of the major SEO firms will do a great job of getting you organic search engine rankings. So why go with Agent89? Quite simply, our focus is not just on doing things quickly—We want to do the right things too, to be an ethical SEO firm that web designers, developers, and even the search engines themselves want to exist. As a company with a strong sense of ethics, we strive to:

• Create real, long-lasting value for our clients
• Continually improve our methods, processes, and techniques
• Educate Internet users on white hat search engine optimization
• Respect our legitimate competition and collaborate with them to help democratize the web
• Obey and uphold a strict SEO code of ethics

Honestly, not every client will see top-tier rankings for all of their targeted keywords, and we won’t make the claim that we hold the secret sauce to “beating” the major search engines. Let us under-promise and over-deliver for you and your clients today, and discover why our SEO resller plans are so effective.